According to www.wonderbranding.com the wait is over… not for your cat but for the book itself.

Waiting for Your Cat to Bark?, the newest book from Jeffrey and Bryan Eisenberg and Lisa Davis hit the shelves June 12th.

After reading the reviews, this is one book I plan to read.

Here's the scoop - it's about persuading customers to do business with you when they ignore marketing. Read an excerpt from the book here….

In the book, you'll learn:
- How the customer's buying process works in a cross-channel, new media-driven marketplace
- Why customers respond differently today than they used to
- How to use the Web to generate persuasive momentum across multiple channels
- How the various touch-points within a business affect each other
- How to guide prospects through the buying process at every customer touch-points
- How personality traits influence customer behavior online and offline
- How to anticipate the different angles from which customers approach your business
- How to identify and provide meaningful answers to your customers' questions at each stage of their buying process
- How to begin implementing Persuasion Architecture™ techniques for your business

This is a book everyone in the business world is going to be talking about soon. Why not be one of the first?

This past week, we celebrated our son's BIG 3-0.

As part of the festivities, James and I got permission to use a drum set for a little Mother & Son Drum Off - just the two of us. But it didn't take long for the rest of the family to get in on the act - complete with video camera.

We had a great time - we laughed - we experimented - we made another memory and had some good ol' family fun.

It was a blast. And our 10-year-old grandson (James' son) went home saying, "None of my friends have grandmas who can do what my grandma can do."

If you can't see or hear the video after you've clicked on play, you may need to update your Flash Player. click here to download Flash upgrade

Enjoy. We did.

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WOW - January 3rd - 2006. I hope you had as much fun welcoming in the New Year as I did. We spent it with our almost-life-long friends - going to the world-acclaimed live production from Africa - "Umoja (a must see) and then dinner, fun, and …

After all the kick-back time, how many of you are having a challenge getting back into the swing of things? It happens. Don't sweat it. You may just need a shot in the arm to get you focused. And here it is.

If you aren't on my ezine mailing list then you probably haven't heard about the Get Your Year In Gear virtual program (includes a complete toolkit) that I'm making available to you. Check it out here Get Your Year In Gear.

If you're not sure about whether this is for you - here's a 5-minute video called "Sharpen Your Saw" from Sherman Hu. He put the Get Your Year In Gear principles into place in 2003 and hasn't looked back. Take a look at the difference it has made in his life.

If you have trouble viewing the video, there is a link just below the video window where you can update your Flash. Here's the video. Enjoy and then decide on Get Your Year In Gear. Sharpen Your Saw by Sherman Hu