According to www.wonderbranding.com the wait is over… not for your cat but for the book itself.

Waiting for Your Cat to Bark?, the newest book from Jeffrey and Bryan Eisenberg and Lisa Davis hit the shelves June 12th.

After reading the reviews, this is one book I plan to read.

Here's the scoop - it's about persuading customers to do business with you when they ignore marketing. Read an excerpt from the book here….

In the book, you'll learn:
- How the customer's buying process works in a cross-channel, new media-driven marketplace
- Why customers respond differently today than they used to
- How to use the Web to generate persuasive momentum across multiple channels
- How the various touch-points within a business affect each other
- How to guide prospects through the buying process at every customer touch-points
- How personality traits influence customer behavior online and offline
- How to anticipate the different angles from which customers approach your business
- How to identify and provide meaningful answers to your customers' questions at each stage of their buying process
- How to begin implementing Persuasion Architecture™ techniques for your business

This is a book everyone in the business world is going to be talking about soon. Why not be one of the first?

Wow - it's already mid June. What a busy month.

Okay - so you're still busy. In that case, I'll get right to it…

In this issue you'll find a major tool to help clear your head, a recommended book to check out, and a simple question to help you stay focused on what's important in your life.

So - even though you're busy - I hope you'll take a couple minutes for a quick read… Read more